Clones to Substitute Legends in Nike Football Ad The Last Game?

The Last Game
Nike has come up with its latest blockbuster homage to the football stars of the current world cup in The Last Game, an animated movie which can possibly match up to quality of movies from the likes of Pixar and Disney. The movie includes animated characters representing the greats like David Luiz, Christiano Ronaldo, Leo Messi, Wayne Rooney and Ibrahimovic. Having had the good fortune of watching this video on YouTube yesterday night after hearing much about it for the last couple of days, there are no qualms in accepting that it was a thoroughly entertaining and enticing experience. Let us have a peep into this mouth-watering treat and enjoy this with some pop corn and fizzy drink:

Some argue that Nike has been regularly coming up with such unique advertisements which rather than looking to directly promote products concentrate on honoring athletes and athletics. This form of marketing involves emotional branding and highlights passion like those of heroism and stoicism. The organization has quite often been using the different sides of human traits exhibiting those on video advertisements. The ad in question is a brilliant example of such an approach.

This ad is a typical result of this branding philosophy showing a clear emphasis on the unique human quality of taking risks and acclimatizing in tough situations. There is also a contrasting quality painted as well, which is of yearning to find safe havens and relying on proven and static means of succeeding. The glorious trait of approaching life dynamically and risking everything in the face of adversity is acknowledged as winner at the end of the exploit. 

Football World cup is nothing short of a festivity for the sports loving fraternity across the globe. It is accompanied by the frenzy on such a vast an expansive scale that can hardly be seen at any other occasion. Advertisements like these have been hot topics of discussions and induce more interest and on the grand gala dedicated to the beautiful game. As the marketing agencies, the sports gadget manufactures, the media and the press are enjoying every bit it, so are the sports enthusiasts for whom their sporting heroes are their no less than messiahs. Any mention of these legendary icons cannot escape the fans who are given a chance to vicariously living in the priced world of their beloved footballers. And as the awesome comparison between risky and safe formats of playing football heats up, Nike is outwitted many with their proven style of smart advertising.

The gurus of the corporate world do confess of being charmed by this fantastic perspective of brand consolidation. Here, it is worth mentioning the views of Steve Jobs, who was most certainly one of the greatest innovative minds of the past few decades. His opinions are held in high esteem. His famed conversations pertaining to marketing is testimony to his take on such marketing strategies wherein he opines that marketing is about values. He had in the past spoken at length on various aspects and also mentioned the unique manner in which Nike undertakes marketing endeavors. 


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